The next phase of green business evolution will focus on businesses being more honest and clear about their environmental sustainability practices and marketing. Here are some green trends to pay attention to in 2010:

succeed being green. recruit support
Athletes have coaches, the world’s wealthy have financial advisers, political figures have whole teams to help them do their job and achieve their goals.
Why should you be any different?

If you follow the news, chances are you’ve come across some sort of reference to carbon offsets. Its become all the rage as events like the winter Olympics and New York Fashion Week to people like Al Gore, Dixie Chicks and actors including George Clooney buy offsets in an effort to become “carbon neutral.” Not to mention, businesses around the world are taking a closer at their contributions to climate change, with an increasing number voluntarily reducing their “carbon footprint” too. What about you and your business?

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EcoGreenHotel’s Director of Sustainability, Jeff Kiec recently completed a series of green hotel case study presentations in Texas and Arkansas. Along with the local Convention and Visitor Bureaus of Bentonville, Arkansas and Plano, Texas and the SBDC for Enterprise Excellence, EcoGreenHotel spread the word about hospitality sustainability initiatives.

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Last Month’s Poll Results

On Saturday, March 27th at 8:30 p.m. local time, the largest public demonstration for action on climate change will take place as lights are symbolically turned off for one hour. One billion citizens of the world joined in 2009 and this year won’t be any less than massive.

Since it’s inception three years ago, the World Wildlife Fund’s (WWF) Earth Hour encourages

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Lights Out for Climate
Change – Earth Hour 2010
(Click above to watch)

As the U.S. Senate considers a final push on climate legislation, BICEP – Business for Innovative Climate and Energy Policy – released a statement today urging Congress to move quickly to enact strong climate and energy legislation.

“U.S. businesses now more than ever believe it is time for Congress to pass strong climate and energy legislation,”...

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U.S. Business Wants Action Now on Strong Energy and Climate Legislation